It seems increasingly, that businesses of all sizes, from start up to national blue chip are fine tuning their marketing and trying to reach audiences that are genuinely interested in their products and services. Well, why waste the time and money speaking to people who would rather pull teeth than hear what you have to tell them huh?
Perhaps this is why so many of my clients are looking into or are already using HTML Email Marketing tools. The question is, which is best suited for your needs?
Email Marketing – The Early Years.
I’ve been working with Email marketing now for about 6 years, and quite early on after discovering the medium did some research of the limited tools that were available at the time.
Some of those older tools are now defunct, buried in the data black hole that so many of those early Email Marketing developers unluckily fell into. Once I had decided which was going to be suitable for myself and my clients I partnered with Sign Up To. Great customer service, great analytics to help build and develop subsequent marketing campaigns and of late (the past 2 years) great social media integration and API functionality.
But something happened – MailChimp.
Don’t let the cute name fool you. This is a serious tool, that like many of the Email marketing tools on the market started out life as an open source developed piece of kit. But why so in love with this tool? Primarily cost. My former Email Marketing partner only offered first 50 subscribers free. An out dated pay structure. And increasingly a glitchy back end editor.
Secondly. MailChimp offers the incentive of your first 2,500 subscribers being entirely free. Something a lot of my smaller clients love. That’s right. You can speak to 2,499 of your subscribed customers for free. See when they opened the email you just sent them on your new product, or offer. What items they showed real interest in by the clicking of your links. And if your marketing campaign was a success in real time.
Thirdly. The tool is a pleasure to use. Some of my clients use the tool themselves without any support bar customised, branded templates that I create. Others leave their entire Email Marketing management to me. Either way, its great to have a tool that is easy to use. Has great analytics. And that all important amazing subscriber incentive.
If you are looking to reach new audiences and target your customer base more intelligently then please feel free to get in touch with me. I am more than happy to talk through what may be the best solution on price and tools.
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