Love the Logo Competition – Why give away 12 logo designs?
9 years ago, on a cold February Valentines day in 2003, armed with a very sketchy plan, a battered old G4 Apple Mac, two blunt scalpels, some redundancy money and a massive leap of faith, I setup Attenshun – the name and moniker for my freelance graphic design work and music promotion projects.
Acting like I knew what I was doing, and with no clients to mention, I set about the most important part of setting up a new venture. Nope, not to write a business plan, nor opening a business bank account or start thinking about where the hell I was going to get paying clients. No siree. No, what really needs to be done first is vital. I set about designing my logo. That’s right, right?
Now this may sound ridiculous to forgo the basic planning of a business, but as a graphic designer, I just couldn’t help myself. It felt like the most important element those first few days. It’s the part of my job that I love getting my teeth into above anything else, and in hindsight, I think was the most important task for my new venture on the day I started.
It helped me think about how I wanted Attenshun to be perceived. What market I was going to approach. And most importantly, how it looked on a tshirt!
Joking aside, your logo will be at the heart of any collateral that your customers interact with. From the business card you hand them, the first advert or email campaign you send out to the website you just uploaded and icons on Social Media.
It will communicate your business character, it’s personality and importantly what you stand for and what you sell. All in one nicely formed mark.
Attenshun is 9 years old – a reason to reminisce and take stock
After 9 amazing years of trading, I’ve been looking back at my graphic design work and the great clients I’ve been fortunate to work with, reminiscing and wanting to mark the milestone with something a bit special.
With looking back over the past 9 years, it’s made me feel like it’s time to streamline my services and decide which areas of graphic design I enjoy the most, and which areas offer the best results for my clients.
It was a no brainer! I absolutely fricking love the logo design part of my business!
It’s a craft that takes an enormous amount of patience, time, research and love! And almost always one of the first things that start ups or failing businesses purchase and should consider.
So, with one year to go until the 10th birthday of my company (on February 14th 2013 attenshun is officially 10) I will be offering one lucky business per month, some logo love. How romantic.
That’s right, every month up until the Attenshun 10 year anniversary, I will be offering a charity or start up business/project the chance to receive a logo design, logo usage guidelines and a business card design to boot, all out of the love of my heart!
Awwwwww.
To enter the competition to win a logo design, click the button below.
Los Logos is a book championing some of the amazing logo design work that goes on around the world.
